Terms of Service

Introduction & Acceptance of Terms

These Terms of Service (the "Terms") constitute a legally binding agreement between you — whether as an individual or as a duly authorised representative of a law firm, chambers, or professional services entity (collectively, "you" or the "Visitor") — and Gravio Digital, a digital strategy and client acquisition consultancy registered and operating in Lagos, Nigeria ("Gravio Digital", the "Agency", "we", "us", or "our").

By accessing, browsing, or otherwise using the website located at graviodigital.com (the "Site"), or by submitting any application, enquiry, or communication through the Site, you acknowledge that you have read, understood, and agree to be bound by these Terms in their entirety. If you do not agree with any provision of these Terms, you must immediately cease use of the Site and refrain from submitting any application or enquiry through it.

These Terms govern your access to and use of the Site and the preliminary enquiry process described herein. They do not govern any formal service engagement between you and Gravio Digital. Any such engagement is exclusively governed by a separate, independent written service agreement executed by authorised signatories of both parties (the "Service Agreement"). Nothing on this Site — including but not limited to any submitted application, email correspondence, WhatsApp message, or verbal representation made in the course of a Strategy Call — constitutes or shall be construed as a binding service contract unless and until a formal Service Agreement has been duly executed by both parties in writing.

Definitions

In these Terms, the following expressions carry the meanings assigned to them below, unless the context clearly requires otherwise. Where a defined term appears in the singular, it includes the plural, and vice versa.

• "Agency" / "Gravio Digital" Refers to Gravio Digital, a digital client acquisition and growth marketing consultancy operating in Lagos, Nigeria, and its successors and assigns.
• "Visitor" / "You" Any individual, law firm partner, associate, sole practitioner, or professional services entity accessing or using this Site, whether for informational purposes or for the purpose of submitting an Application.
• "The Service" / "The Engine" The bespoke digital client acquisition system and all associated deliverables — including but not limited to website design and development, search engine optimisation infrastructure, conversion-engineered copywriting, pre-qualification lead systems, pipeline tracking dashboards, receptionist gatekeeper training, and strategic consulting — as more fully described in any applicable Service Agreement.
• "Service Agreement" A formal written contract executed by authorised signatories of both Gravio Digital and the prospective client, governing the full scope, timeline, commercial terms, guarantee conditions, and intellectual property arrangements applicable to a specific service engagement. No service commences in the absence of an executed Service Agreement.
• "Application" The online enquiry form available on this Site, which a prospective client may complete and submit to initiate the Agency's internal qualification review. The submission of an Application constitutes neither an offer capable of acceptance nor any commitment of any kind by either party.
• "Founding Client Slot" The single, limited onboarding position described on the Site, offered to one qualifying law firm at a time at a reduced Founding Client engagement fee, as more fully described in Section 6 of these Terms.
• "Strategy Call" A preliminary, non-binding telephone or video consultation between a prospective client and an authorised representative of the Agency, conducted for the purpose of confirming mutual suitability and explaining the full scope and commercial terms of the proposed engagement.
• "Intellectual Property" All copyrights, trade marks, trade secrets, design rights, database rights, proprietary methodologies, campaign logic, closing frameworks, structural code, and all other intellectual property rights subsisting in the Site and in the Agency's proprietary systems and deliverables, whether registered or unregistered.
• "Confidential Information" Any information disclosed by one party to the other — whether orally, in writing, digitally, or by any other means — that is designated as confidential or that, given the nature of the information and the circumstances of its disclosure, ought reasonably to be treated as confidential by a recipient exercising appropriate professional judgment.
• "NDPA" The Nigeria Data Protection Act 2023, together with any subsidiary legislation, regulations, codes of practice, or guidelines issued thereunder by the Nigeria Data Protection Commission or any successor authority.
• "NDPC" The Nigeria Data Protection Commission, the statutory body established under the NDPA as the principal supervisory authority for data protection in Nigeria.

Nature of the Service

Gravio Digital is a specialist digital client acquisition consultancy operating exclusively within the Nigerian legal professional services market. The Agency's principal offering is the design, build, and installation of bespoke "Client Acquisition Engines" — integrated digital systems purpose-built to generate, qualify, and convert high-net-worth legal enquiries for law firms practising in Lagos, Nigeria.

3.1 Scope of Services

The Service, as described on this Site and as defined in any applicable Service Agreement, encompasses some or all of the following integrated components, depending on the scope confirmed in writing at the time of engagement:

• Component 01 — Website Design and Development. The design and build of a bespoke, conversion-engineered law firm website developed from the ground up, structured to communicate authority, signal seniority, and convert high-value enquiries into booked consultations. Every build is unique to the client's practice areas, brand positioning, notable matter history, and target client profile.
• Component 02 — Legal Authority Copywriting System. The production of all written website copy extracted from a structured Brain Dump interview with the client's principals. No written drafts, copy briefs, or content documents are required from the client at any stage. The Agency transcribes, interprets, and converts the client's spoken expertise into conversion-engineered prose written in the firm's voice.
• Component 03 — Lead Pre-Qualification System. A structured digital enquiry mechanism that filters inbound leads according to the client's confirmed matter value threshold, routing qualified prospects directly to the client by WhatsApp with an instant notification and responding to unqualified enquiries automatically and professionally without those enquiries reaching the client.
• Component 04 — Local Search Engine Optimisation Infrastructure. The claiming, verification, and comprehensive optimisation of the client's Google Business Profile, together with targeted local Map Pack keyword strategy and the creation of practice area landing pages with full on-page SEO implementation.
• Component 05 — Revenue Conversion System. The identification and documentation of the client's target client avatar, a dedicated gatekeeper training session for the client's front desk or administrative staff, and the implementation of a shared, real-time pipeline tracking dashboard providing full visibility into every qualified lead, consultation outcome, and retainer conversion rate.

3.2 Bespoke Nature of All Deliverables

Every component of the Service is custom-built for the individual client firm. The Agency does not operate a template-based, commoditised, or off-the-shelf production model. Deliverables are informed by the specific practice areas, notable matter history, geographic focus, client avatar profile, regulatory context, and competitive positioning of each individual firm. For this reason, all deliverable specifications, timelines, and commercial terms are confirmed and documented in writing within the applicable Service Agreement before any work commences.

3.3 No Legal Practice

The Agency provides digital marketing, growth strategy, and client acquisition consulting services only. Nothing on this Site and nothing delivered pursuant to any Service Agreement constitutes legal advice, legal representation, or the conduct of legal practice. The Agency is not a law firm, is not enrolled as a legal practitioner in any jurisdiction, and does not provide legal services or hold itself out as doing so. Any marketing copy produced by the Agency for a client's website is produced solely for marketing purposes and does not constitute a legal opinion, a statement of law, or advice upon which any third party should rely.

3.4 Illustrative Performance Data

Any performance metrics, traffic statistics, search visibility data, lead generation figures, pipeline conversion rates, or retainer revenue outcomes referenced on this Site — including those displayed in the Founder section of the homepage — are drawn from the Agency's own operational data in respect of its own business and are presented for illustrative purposes only. They represent the type of results the Agency's systems are designed to generate. They are not a representation, warranty, or guarantee of results achievable by any specific client firm. Individual results will vary depending on a wide range of factors including but not limited to the client firm's existing market position, matter conversion capability, administrative responsiveness, competitive density in their practice area and geography, and prevailing judicial and economic conditions. Please refer to Section 10 for the Agency's full limitation of liability in this regard.

Use of This Website

4.1 Permitted Use

The Agency grants you a limited, non-exclusive, non-transferable, revocable licence to access and use this Site solely for the purpose of obtaining information about the Agency's services and, where applicable, submitting an Application through the Site's designated application form. All other uses of this Site are expressly prohibited absent the prior written consent of the Agency.

4.2 Prohibited Conduct

You agree that you will not, whether directly, through an agent, or through any automated or manual means, engage in any of the following activities in connection with your use of this Site:

• Copy, reproduce, republish, upload, post, broadcast, transmit, or distribute any content from this Site — in whole or in part — without the Agency's prior written consent;
• Scrape, crawl, spider, index, or otherwise systematically harvest any data, content, or information from this Site, whether through automated tools or manual extraction;
• Reverse-engineer, decompile, disassemble, or otherwise attempt to derive the source code, structural logic, conversion architecture, or proprietary methodology underlying any component of this Site;
• Use any content, copy, structural framework, section hierarchy, qualification methodology, or guarantee architecture from this Site as a reference model, template, or basis for any competing product, service, or agency offering;
• Interfere with or disrupt the integrity or performance of this Site or the servers and networks used to operate it;
• Introduce or transmit any malicious code, virus, worm, Trojan horse, spyware, or other harmful or disruptive software into this Site or the Agency's systems;
• Impersonate any person or entity, or misrepresent your identity, professional standing, or affiliation with any law firm or organisation, in any application or communication submitted through this Site; or
• Use this Site for any purpose that is unlawful, fraudulent, deceptive, or contrary to these Terms or to applicable Nigerian law.

4.3 Site Availability

The Agency does not represent or warrant that this Site will be available at all times, that access will be uninterrupted or error-free, or that the Site will be free from viruses, malware, or other harmful components. The Agency reserves the right to suspend, withdraw, modify, or permanently discontinue any part of this Site at any time and without prior notice. The Agency shall not be liable to you or to any third party for any loss or inconvenience arising from such suspension, withdrawal, modification, or discontinuation.

4.4 Third-Party Links

This Site may contain hyperlinks to third-party websites for the Visitor's convenience. The inclusion of any hyperlink does not constitute an endorsement, recommendation, approval, or warranty by the Agency with respect to the linked website, its operator, or its content. The Agency accepts no responsibility for the content, accuracy, legality, or practices of any third-party website accessible via a link on this Site, and your access to any such website is entirely at your own risk.

4.5 No Professional or Legal Advice

The content of this Site is provided for general informational and marketing purposes only. Nothing on this Site constitutes professional advice of any kind — whether legal, financial, commercial, or otherwise. You should not rely on any content of this Site as a basis for any decision without first obtaining independent professional advice appropriate to your specific circumstances.

The Application & Engagement Process

5.1 Nature of the Application

The online Application form available on this Site is provided to enable prospective clients to submit their firm's details for consideration by the Agency. The completion and submission of an Application does not constitute, and shall not be construed as constituting, any of the following:

• An offer by the Agency to provide the Service to the applicant;
• An acceptance by the Agency of any offer, instruction, or commitment from the applicant;
• A binding undertaking, representation, or warranty by the Agency regarding the availability of any service, Founding Client Slot, or pricing arrangement;
• A guarantee, representation, or warranty that the applicant will be selected, contacted, qualified, or engaged in any capacity; or
• The formation of any contractual, pre-contractual, or quasi-contractual relationship between the applicant and the Agency.

The submission of an Application is solely an expression of interest. It initiates an internal qualification review conducted entirely at the Agency's discretion and does not impose any obligation on the Agency to respond, contact, or advance the applicant's application through any stage of the enquiry process.

5.2 The Internal Qualification Review

Upon receipt of an Application, the Agency will undertake an internal review of the submitted details against its current qualification criteria. This review is conducted at the Agency's sole and absolute discretion. The Agency reserves the right to decline any Application — including applications from otherwise qualified firms — without being obliged to provide any reason for that decision and without incurring any liability to the applicant as a result.

If, following the internal review, the Agency determines that the applicant's profile is a potential candidate for engagement, an authorised representative of the Agency will contact the applicant by WhatsApp message to arrange a Strategy Call. This contact does not constitute an offer of engagement, does not guarantee that the Founding Client Slot will be available at that time, and remains subject to further mutual assessment during the Strategy Call itself.

5.3 The Strategy Call

The Strategy Call is a preliminary, non-binding discussion. It is not a commercial negotiation and does not create any contractual obligation on either party. The purpose of the Strategy Call is to:

• Confirm the applicant's matter value history, practice area profile, and administrative capacity against the Agency's qualification criteria;
• Explain the full scope, timeline, guarantee conditions, and commercial terms of the proposed engagement in sufficient detail for the applicant to make an informed decision;
• Address any questions or concerns the applicant may have regarding the Service, the guarantee framework, or the Agency's operational model; and
• Allow both parties to assess, independently and without pressure, whether proceeding to a formal engagement is appropriate and mutually beneficial.

No commitment to proceed is required from either party at any point during or following the Strategy Call. No deposit, retainer, or payment of any kind is requested or accepted at any stage prior to the full execution of a formal Service Agreement.

5.4 No Engagement Without a Signed Service Agreement

A formal service engagement between the applicant and the Agency does not commence — and no money is payable by the applicant to the Agency — until a Service Agreement has been prepared, reviewed at the applicant's leisure, and duly executed in writing by authorised representatives of both parties. No verbal understanding, exchange of WhatsApp messages, email correspondence, or representation made during or following the Strategy Call shall constitute a binding contractual commitment on the part of either party. All guarantee terms, milestone timelines, deliverable specifications, matter value thresholds, and refund conditions applicable to a specific engagement are documented exclusively within the executed Service Agreement for that engagement.

The Founding Client Framework

6.1 Nature of the Programme

The Agency currently operates a structured onboarding model in which it accepts, at any given time, a single active client engagement — referred to as the "Founding Client Slot". This model reflects a deliberate operational commitment to ensuring the undivided personal attention of the Agency's principal strategist throughout the full 90-day implementation and guarantee period. The Agency does not operate multiple simultaneous engagements, subcontract deliverables to junior personnel, or offshore any component of the Service.

The Founding Client Slot is offered at a reduced engagement fee — currently stated on the Site as ₦750,000 (Seven Hundred and Fifty Thousand Naira) — in exchange for the client's co-operation in documenting and evidencing their results as a case study for the Agency's portfolio development. This arrangement, its relationship to the Agency's stated future standard rate, and the specific terms of case study consent are confirmed and codified within the Service Agreement. Nothing in these Terms constitutes a binding commitment to offer the Founding Client rate to any specific applicant; that commitment arises only upon execution of a Service Agreement.

6.2 Selection Criteria and Management Discretion

Selection for the Founding Client Slot is conducted at the absolute and exclusive discretion of Gravio Digital management. The indicative qualification criteria published on this Site are provided as a guide to prospective applicants only. They do not constitute an exhaustive or definitive list, a legally binding selection standard, or a promise that all firms meeting those criteria will be selected or contacted. The Agency expressly reserves the right to apply additional, unlisted criteria, to weight criteria differently in different selection cycles, and to decline any applicant for any reason — or for no stated reason — without incurring any liability to that applicant.

The Agency's current indicative qualification criteria include, but are not limited to, the following:

• The applicant's law firm has been in active legal practice for a minimum of three years at the time of Application;
• The applicant's firm has a demonstrable capacity to service and close matters with a total dispute or matter value of not less than ₦5,000,000 (Five Million Naira), whether on a transactional, contentious, or advisory basis;
• The applicant or a designated and responsive member of their administrative or secretarial staff has the operational capacity to acknowledge, follow up, and engage with qualified web enquiries within two business hours of receipt during standard business hours;
• The applicant is willing to apply the consultation framework provided by the Agency as a condition of the Phase 2 guarantee activation, as more particularly described in the Service Agreement; and
• The applicant is able and willing to log all qualified leads — converted or unconverted — in the shared pipeline tracking dashboard maintained and operated by the Agency during the engagement period, in the manner specified in the Service Agreement.

6.3 Reserved Rights of the Agency

The Agency expressly reserves the right to, at any time and at its sole discretion:

• Amend, suspend, restructure, or permanently discontinue the Founding Client programme, provided that any amendment shall not affect the terms of an engagement already governed by a fully executed Service Agreement;
• Alter the Founding Client engagement fee, scope of deliverables, or guarantee framework for future applicants without those alterations applying retrospectively to any previously executed Service Agreement;
• Impose additional eligibility requirements at any time and without prior notice to prospective applicants;
• Determine, at any stage of the qualification process — including following the Strategy Call — that a prospective applicant is not a suitable fit for the programme, without incurring any liability to that applicant; and
• Reserve, fill, or close the Founding Client Slot at any time without updating the Site in real time or providing individual notice to applicants who have previously submitted Applications.

6.4 Slot Availability Representations

Any reference on this Site to the current availability of the Founding Client Slot is made in good faith at the time of publication. The Agency does not warrant the accuracy of any such availability statement at any specific moment in time. The Site may not reflect a slot being reserved, filled, or otherwise closed between the time of a Visitor's access to the Site and the time of any Application submission. The Agency accepts no liability for any inconvenience, wasted preparation time, cost, or loss sustained by a Visitor who submits an Application in the belief that the Founding Client Slot is available when it has in fact been reserved or closed prior to or simultaneously with the submission.

Service Agreements & Deliverables

7.1 Primacy of the Service Agreement

The commercial relationship between the Agency and any client is exclusively and comprehensively governed by the terms of the applicable, fully executed Service Agreement. These Terms govern your use of this Site and the preliminary enquiry process described herein. In the event of any conflict or inconsistency between these Terms and the provisions of an executed Service Agreement in respect of any matter concerning a live engagement, the Service Agreement shall prevail to the extent of that inconsistency.

7.2 Descriptions of Deliverables on the Site

The descriptions of the Service's components, timelines, guarantee conditions, and pricing set out on this Site are accurate representations of the Agency's current standard offering and are published in good faith to enable prospective clients to evaluate the Agency's proposition with clarity and transparency. However, these descriptions are not a binding specification of deliverables for any specific engagement. The precise scope, timeline, commercial terms, matter value thresholds, guarantee conditions, and refund mechanism applicable to any individual engagement are confirmed and documented exclusively in the Service Agreement governing that engagement.

7.3 The Guarantee Framework

Where this Site describes the Agency's "Dual Guarantee" or any result-based performance warranty, those descriptions are accurate summaries of the Agency's standard guarantee framework as currently offered. The legally enforceable terms of any guarantee — including the specific conditions the client must satisfy to activate and maintain the guarantee, the precise definition of a "qualified lead," the client's confirmed matter value threshold, the conditions under which the Phase 2 refund is activated, the refund mechanism and timeline, and any conditions that would cause the guarantee to lapse — are set out in full in the executed Service Agreement. The Site's description of the guarantee does not, of itself, create any standalone legal obligation on the part of the Agency in the absence of an executed Service Agreement, and shall not be relied upon as such.

7.4 Amendments to Service Engagements

Any amendment to the scope, timeline, deliverables, or commercial terms of a service engagement after the execution of the relevant Service Agreement must be agreed in writing and signed by authorised representatives of both parties. The Agency shall not be bound by any instruction, request, revision, or purported amendment communicated through informal channels — including WhatsApp, email, telephone, or verbal exchange — unless and until that instruction or amendment is reflected in a signed written addendum or variation order duly executed by both parties and attached to the original Service Agreement.

7.5 Payment Terms

All financial terms — including the engagement fee amount, payment schedule, accepted payment methods, invoice currency, and the conditions under which any refund is payable — are set out in the applicable Service Agreement. No payment is due from the client prior to the execution of the Service Agreement. The Agency will not request payment, a deposit, or any financial commitment from any prospective client at any stage of the Application or Strategy Call process.

Intellectual Property Rights

8.1 Ownership of Site Content

All content on this Site — including but not limited to the design layout, visual aesthetic, typographic treatment, colour palette, structural architecture, conversion copy architecture, section hierarchy, headline frameworks, value proposition structures, qualification methodology, guarantee architecture, objection-handling frameworks, and all associated text, graphics, icons, images, and multimedia elements — is the exclusive property of Gravio Digital and is protected by the copyright laws of the Federal Republic of Nigeria, including the Copyright Act 2022 (as amended), as well as applicable international intellectual property treaties to which Nigeria is a signatory.

For the avoidance of doubt, no element of this Site's design, copy architecture, structural layout, or conversion methodology may be reproduced, adapted, reverse-engineered, or used as a reference model, template, or structural basis by any competing digital agency, marketing consultancy, freelance copywriter, freelance designer, or any other third party providing services to the legal or professional services sector, whether operating in Nigeria or internationally.

8.2 Proprietary Frameworks and Campaign Logic

The Agency's proprietary systems and methodologies — including but not limited to the "Client Acquisition Engine" model, the "Zero-Draft Legal Authority Copywriting System," the "Pre-Qualification Gate" lead filtering architecture, the "₦5M Retainer Closing Script" consultation framework, the "Dual Guarantee" performance warranty structure, the "Founding Client" onboarding model, the "Revenue Conversion System," the "Brain Dump" interview methodology, and the "Pipeline Tracker" dashboard framework — constitute confidential trade secrets and proprietary intellectual property of Gravio Digital. These systems and frameworks are disclosed on this Site in summary form solely for the purpose of communicating the Agency's value proposition to prospective clients.

Any reproduction, publication, adaptation, teaching, licensing, sale, sub-licensing, or commercial exploitation of these frameworks, methodologies, or systems — in whole or in part, in any medium, format, or jurisdiction — without the prior written consent of Gravio Digital is strictly prohibited. Any such unauthorised use will constitute an infringement of the Agency's intellectual property rights, in respect of which the Agency reserves all available legal remedies under Nigerian law, including applications for injunctive relief, accounts of profits, and claims for compensatory and additional damages.

8.3 Client Deliverables and IP Ownership

The intellectual property subsisting in bespoke deliverables produced for a client pursuant to a Service Agreement — including the client's custom website design, written copy, and any proprietary closing scripts developed specifically for that client — is governed exclusively by the intellectual property provisions set out in the applicable Service Agreement. Nothing in these Terms operates to transfer intellectual property rights in any client deliverable to the client. Any such transfer, exclusive licence, or joint ownership arrangement is to be agreed expressly in writing within the Service Agreement itself and does not arise by implication or as a result of payment of the engagement fee.

8.4 Limited Licence to View

The Agency grants you a strictly limited, non-exclusive, non-sublicensable, revocable licence to view the content of this Site on a personal device for the sole purpose of evaluating the Agency's services. This licence does not permit you to download (except where download functionality is expressly provided by the Agency), print beyond personal non-commercial reference, store beyond temporary browser caching, reproduce, transmit, redistribute, create derivative works from, or commercially exploit any content from this Site.

8.5 Reporting Infringements

If you become aware of any unauthorised use or apparent infringement of the Agency's intellectual property — including the reproduction of its copy architecture, guarantee framework descriptions, qualification methodology, or design layout by any third party — you are encouraged to notify the Agency promptly at hello@graviodigital.com. The Agency takes the protection of its intellectual property seriously and will pursue all appropriate remedies available under Nigerian law and applicable international frameworks.

Confidentiality

9.1 Mutual Confidentiality Commitment

Where information is exchanged between the Agency and a prospective or active client during the qualification process or in the course of a service engagement — whether through the Application form, WhatsApp correspondence, Strategy Call, Brain Dump interview, design review session, or any other communication channel — both parties acknowledge that such information may be commercially, professionally, or personally sensitive. Both parties agree to treat such information with a standard of care no less stringent than that applied to their own confidential information of equivalent sensitivity.

9.2 The Agency's Confidentiality Obligations

Gravio Digital will not, without your prior written consent, disclose to any third party any information you provide in the course of an Application or a service engagement that identifies your firm, your specific practice areas, your notable matter history, your client base or client referral network, your fee structures, your matter value thresholds, your pipeline data, or any other commercially sensitive information that is designated as confidential or that ought reasonably to be treated as such. This obligation shall not apply to information that:

• Is or becomes publicly available through no act or omission on the part of the Agency or its representatives;
• Was already known to the Agency at the time of disclosure, without restriction, from a source other than the disclosing party;
• Is independently developed by the Agency without reference to or use of your Confidential Information; or
• Is required to be disclosed by applicable Nigerian law, a court order, or the lawful direction of a competent regulatory authority, in which case the Agency will provide you with reasonable advance written notice of the required disclosure to the extent permitted by law and will co-operate with you in seeking any available protective order.

9.3 Case Study Consent and Scope

The Founding Client programme involves the documentation of the client's results as a portfolio case study for the Agency's business development purposes. The specific form, content, and scope of any such case study — including whether and to what extent the client's firm name and identity are disclosed, which metrics and performance figures may be published, the channels through which the case study may be distributed, and the duration for which it may remain in circulation — will be agreed in writing within the Service Agreement or a separate written consent instrument. The Agency will not publish, distribute, or present any case study content without first obtaining the client's written approval of that specific content. The client retains the right to review, request amendments to, and withhold final approval from all case study materials prior to their publication or distribution.

Limitation of Liability & Disclaimer of Warranties

10.1 Site Provided "As Is"

This Site and all content published on it are provided on an "as is" and "as available" basis. The Agency makes no representations or warranties of any kind — express, implied, statutory, or otherwise — with respect to this Site, its content, or the accuracy, completeness, or timeliness of any information contained on it. To the fullest extent permitted by applicable Nigerian law, the Agency expressly disclaims all implied warranties, including any implied warranty of merchantability, fitness for a particular purpose, accuracy, or non-infringement.

10.2 Illustrative Performance Data Is Not a Guarantee

Any performance data, search visibility metrics, lead generation figures, traffic statistics, pipeline conversion rates, or retainer revenue outcomes referenced on this Site — including any data displayed in connection with the Agency's own business performance — are drawn from the Agency's specific operational experience and are presented solely for illustrative purposes. They represent what the Agency's systems have generated in practice for the Agency's own client acquisition. They do not constitute a representation, forecast, warranty, or guarantee of results achievable for any specific law firm operating in any specific practice area, geographic location, or competitive context.

The Nigerian legal services market — and the Lagos market in particular — is subject to fluctuations in client demand, changes in judicial and regulatory policy, shifts in competitive dynamics among law firms, variations in the volume of high-net-worth commercial matters arising in any given period, and macroeconomic variables outside the Agency's knowledge, prediction, or control. Past performance of any digital marketing or client acquisition system, whether deployed for the Agency's own operations or in any prior or future client engagement, is not indicative of future performance in any specific practice area, jurisdiction, or market segment. All result-based commitments specifically applicable to an individual engagement are contained exclusively in the Service Agreement governing that engagement.

10.3 Exclusion of Consequential Loss

To the maximum extent permitted by applicable Nigerian law, the Agency shall not be liable — whether in contract, tort (including negligence), misrepresentation, breach of statutory duty, or any other cause of action — for any of the following categories of loss or damage arising from your use of this Site, from the submission or non-advancement of an Application, or from any interaction with the Agency prior to the execution of a Service Agreement:

• Loss of profits, anticipated revenue, or lost business income;
• Loss of or damage to goodwill or professional reputation;
• Loss of anticipated cost savings;
• Loss of business opportunity, competitive advantage, or market position;
• Any indirect, special, incidental, punitive, or consequential loss or damage of any nature; or
• Any loss arising from a Visitor's reliance on performance data, section descriptions, availability representations, or any other content published on this Site in the absence of an executed Service Agreement.

10.4 Aggregate Liability Cap for Pre-Contractual Interactions

In respect of any claim arising from your use of this Site or from any interaction with the Agency prior to the execution of a Service Agreement — including any claim in respect of a declined Application or an unavailable Founding Client Slot — the Agency's total aggregate liability to you, whether in contract, tort, misrepresentation, breach of statutory duty, or any other legal or equitable theory, shall not exceed the sum of ₦50,000 (Fifty Thousand Naira). Nothing in these Terms limits or excludes the Agency's liability for fraud, fraudulent misrepresentation, personal injury caused by the Agency's negligence, or any other liability that cannot lawfully be excluded or limited under applicable Nigerian law.

10.5 Independent Due Diligence

The Agency strongly advises all prospective clients to conduct their own commercial due diligence and to seek independent professional advice as appropriate before entering into any engagement. The content of this Site is intended to provide prospective clients with a clear, transparent, and accurate overview of the Agency's services and methodology; it is not a substitute for the specific, negotiated, and legally documented terms of an executed Service Agreement and should not be relied upon as such.

Data Protection & Privacy

11.1 Compliance with the NDPA 2023

The Agency processes all personal data submitted through this Site in accordance with the provisions of the Nigeria Data Protection Act 2023 ("NDPA") and all regulations, guidelines, and codes of conduct issued thereunder by the Nigeria Data Protection Commission ("NDPC"). The Agency is committed to processing personal data lawfully, fairly, and transparently, and to maintaining appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction.

11.2 Privacy Policy

The full terms on which the Agency collects, uses, stores, retains, and discloses personal data submitted through this Site — including the lawful basis for each processing activity, your rights as a data subject under the NDPA, the Agency's data retention periods, the procedures for exercising your rights, and the Agency's cookie practices — are set out in full in the Agency's Privacy Policy, available at graviodigital.com/privacy. The Privacy Policy is incorporated by reference into these Terms and forms part of the overall legal framework governing your use of this Site. In the event of any inconsistency between these Terms and the Privacy Policy specifically in respect of the processing of personal data, the Privacy Policy shall prevail.

11.3 Data Collected Through the Application Form

Personal data submitted through the Application form — including your full name, email address, telephone or WhatsApp number, firm name, and matter value range — will be processed solely for the purpose of conducting the Agency's internal qualification review and, where appropriate, facilitating communication with you in connection with a potential service engagement. This data will not be sold, rented, licensed, or otherwise disclosed to any third party for commercial, marketing, or promotional purposes. It will be retained for the periods described in the Agency's Privacy Policy, after which it will be securely and permanently deleted.

11.4 Data Subject Rights

As a data subject under the NDPA, you have the right to request access to your personal data, to request its correction or deletion, to object to or restrict its processing in certain circumstances, and to lodge a complaint with the NDPC if you believe your data protection rights have been infringed. All such requests should be directed to the Agency in writing at hello@graviodigital.com. The Agency will acknowledge and respond to all valid data subject requests within the timeframes prescribed by the NDPA.

Governing Law & Jurisdiction

12.1 Nigerian Law

These Terms, and any non-contractual obligations arising in connection with them, shall be governed by and construed in accordance with the laws of the Federal Republic of Nigeria. The applicable legal framework includes, without limitation, the Nigerian Law of Contract as developed by the Nigerian courts, the Copyright Act 2022 (as amended), the Nigeria Data Protection Act 2023, the Federal Competition and Consumer Protection Act 2018, the Nigerian Communications Act 2003 (to the extent applicable to electronic communications), and such other statutes, regulations, and principles of Nigerian common law as are applicable to commercial transactions of this nature.

12.2 Jurisdiction of Lagos Courts

Subject to Section 12.3, the parties irrevocably agree that the courts of Lagos State — including the High Court of Lagos State exercising its civil jurisdiction and the Federal High Court sitting in Lagos — shall have exclusive jurisdiction to hear and determine any dispute, claim, or matter arising out of or in connection with these Terms, your access to or use of this Site, or any preliminary interaction with the Agency prior to the execution of a Service Agreement. Each party irrevocably and unconditionally submits to the personal jurisdiction of those courts for such purposes and agrees not to raise any objection to proceedings being brought in those courts on the grounds of inconvenient forum or any similar basis.

12.3 Amicable Dispute Resolution

Before either party commences formal legal proceedings in respect of any dispute or claim arising under or in connection with these Terms, the parties agree to make a genuine and good-faith effort to resolve the dispute through direct negotiation between senior representatives of each party. A party wishing to raise a dispute shall provide written notice to the other party, setting out the nature and particulars of the dispute and the remedy sought. If the dispute has not been resolved through negotiation within 30 calendar days of such written notice being given (or such longer period as the parties may agree in writing), either party shall be free to commence formal legal proceedings before the courts designated in Section 12.2.

Amendments to These Terms

The Agency reserves the right to amend, update, supplement, or replace these Terms at any time and at its sole discretion, without prior notice to individual Visitors. Any amendment will take effect immediately upon publication on this Site. The effective date of the most recent revision is displayed at the top of this page. Your continued access to or use of this Site following the publication of any amendment constitutes your acceptance of the amended Terms in their entirety. If you do not agree to any amended Terms, your sole recourse is to cease use of this Site.

The Agency will not provide individual notice of amendments to these Terms by email, WhatsApp, or any other direct communication channel. Visitors who engage with this Site on a recurring basis — including prospective clients in the course of a qualification process — are encouraged to review these Terms each time they access the Site to ensure they are familiar with the current version. The Agency shall not be liable to any Visitor for any loss, inconvenience, or detriment arising from a failure to review these Terms following an amendment.

For the avoidance of doubt, any amendment to these Terms operates prospectively only and does not affect the terms of any Service Agreement already executed between the Agency and a client prior to the date of the amendment. The terms of any live engagement are governed exclusively by the applicable Service Agreement, which may be amended only in the manner described in Section 7.4 of these Terms.

Severability, Entire Agreement & General Provisions

14.1 Severability

If any provision of these Terms — or any part thereof — is held by a court of competent jurisdiction to be invalid, illegal, or unenforceable under applicable law, that provision or part-provision shall be deemed deleted from these Terms. The validity, legality, and enforceability of the remaining provisions shall not in any way be affected or impaired thereby, and shall continue in full force and effect as if the deleted provision had never formed part of these Terms. The parties agree that any such deleted provision shall be replaced, to the greatest extent possible, with a lawful provision that most closely approximates the commercial intent of the deleted provision.

14.2 Entire Agreement as to Site Use

These Terms, together with the Privacy Policy referenced in Section 11.2, constitute the entire agreement between you and the Agency with respect to your use of this Site and any preliminary enquiry process conducted through it. They supersede all prior and contemporaneous discussions, representations, understandings, and agreements — whether oral or written — relating to those matters. For the avoidance of doubt, these Terms do not constitute the entire agreement between any client and the Agency in respect of a service engagement; the commercial relationship is governed exclusively by the applicable executed Service Agreement and any addenda thereto.

14.3 No Waiver

No failure or delay by the Agency in exercising any right, power, or remedy under these Terms shall operate as a waiver of that right, power, or remedy. No single or partial exercise of any right, power, or remedy shall preclude any other or further exercise of that or any other right, power, or remedy. No waiver by the Agency of any breach of these Terms by a Visitor shall be construed as a continuing waiver or as a waiver of any subsequent or analogous breach.

14.4 No Third-Party Rights

These Terms do not confer any rights on any third party. No person who is not a party to these Terms — whether under the provisions of the Contracts (Rights of Third Parties) Act or any equivalent Nigerian legal doctrine — shall have any right to enforce, rely upon, or benefit from any provision of these Terms.

14.5 Force Majeure

The Agency shall not be in breach of these Terms and shall not be liable to any Visitor for any failure or delay in performing any of its obligations hereunder to the extent that such failure or delay is attributable to circumstances beyond the Agency's reasonable control. Such circumstances include but are not limited to: acts of God; floods, droughts, earthquakes, or other natural disasters; epidemic or pandemic declarations; acts of the Nigerian Federal or State Government, including regulatory interventions; failure or disruption of internet infrastructure or telecommunications networks in Nigeria; or industrial action by third-party service providers. The Agency will notify affected parties as soon as reasonably practicable and will endeavour to resume normal operations with all reasonable dispatch.

Contact & Legal Notices

All formal written notices, legal correspondence, and enquiries relating to these Terms — including notices of intellectual property infringement, data subject rights requests under the NDPA, dispute notifications pursuant to Section 12.3, and requests for written consent under any provision of these Terms — should be directed to the Agency in writing using the contact details set out below.

Correspondence sent to the Agency's contact email address will be acknowledged within three business days. Please note that the enquiry address below is intended for formal legal and compliance correspondence. General enquiries about the Agency's services and prospective client applications should be submitted through the Application form on the homepage.